Émile Aoun
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B2B GTM & Revenue Engineer

The data-driven growth partner your product is missing.

Applying systems engineering to B2B growth. I build the hidden root systems, data, automation, and Ops, that make revenue inevitable. Harvested forever.

Book a 30-min call → See the work

Above ground: predictable revenue.

Below: the system that makes it inevitable.

What I build

Three roots. One pipeline.

01

Demand Capture

Turn the people already looking for you into booked calls. SEO, paid funnels, lifecycle, and the conversion infrastructure underneath.

02

Demand Creation

Get in front of the right buyers before they’re searching. Signal-driven outbound, ABM, and content distribution that earns the open.

03

Revenue Operations

The hygiene that makes the first two compound. Data model, scoring, routing, attribution, and the CRM that doesn’t lie to you.

Process

How a system gets planted.

  1. 01

    Map the soil

    Audit your current funnel, stack, and revenue motion. Find what’s already producing, and what’s leaking.

  2. 02

    Pick the seeds

    Sharpen the ICP, offer, and channel mix. Decide what we’re not doing, so the work that remains compounds.

  3. 03

    Plant the system

    Build and integrate the workflows. Outbound, inbound, routing, attribution. Wired together, not bolted on.

  4. 04

    Tend the roots

    Launch and iterate weekly for 60 days. Most engineers leave at “live.” This is when the real work starts.

  5. 05

    Harvest & hand over

    Documented playbooks, dashboards, and a system your team can run without me. The garden keeps producing.

60 days to first booked meetings · 90 days to self-sustaining pipeline.

Selected work

Validated yields: B2B Case Studies.

Most growth teams chase noise. I engineer the conditions that make predictable closable leads inevitable.

Specimen 01 · B2B Podcast SaaS

BrainCap

Zero pipeline to 23 qualified meetings in 60 days, fully automated.

8.4% reply rate vs. 3–5% industry average
Claude Coden8nHubSpotGPT-4oApollo
Read the case study →
Specimen 02 · MENA B2B Fintech

Sorbet

From a hiring post to a booked demo, ten steps, three LLMs, one Clay table.

3 LLMs qualification, signal read, copywriting
ClayOpenAIApolloInstantly
Read the case study →
Specimen 03 · Climate Tech

Currently rooting

A new garden is being planted. The harvest will be added here once the roots have deepened.

MakeAttioReverse-ETL
Manifesto
Most growth teams chase noise. I engineer the conditions that make signal inevitable.
About

Growth isn’t a series of hacks. It’s an engineered ecosystem.

I don’t believe in “viral tricks” or temporary lead spikes. In my career across demand generation and marketing operations, I’ve noticed a universal truth: most B2B companies are trying to force a harvest out of completely neglected soil. They buy expensive tools, run disjointed ad campaigns, and wonder why their pipeline is drying up.

I treat Go-To-Market strategy like systems engineering. My approach blends the rigorous logic of a data architect with the long-term patience of a master cultivator. I look beneath the surface to fix your data tracking, align your RevOps tech stack, and build automated loops that capture value predictably.

When you build a deep, healthy root system, scalable revenue isn’t something you have to constantly chase, it becomes the natural byproduct of your infrastructure.

  • Claude Code
  • HubSpot
  • Salesforce
  • n8n
  • Clay
  • Apollo
  • Attio
  • Segment
  • OpenAI
  • Smartlead
  • Make